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Works on the most important issues in
healthcare & life sciences.

Solving problems with life sciences companies, building strategy & value

Experts in life sciences & strategy consulting focused on achieving results

Providing learning & development opportunities to help our teams grow


A life sciences & healthcare strategy firm, passionate about making a difference, solving problems based on hands-on experience.


Working on key strategic challenges

Building results through collaboration

Innovating to unlock growth & opportunity

Dedicated to making a difference

applied joined the team helping to develop new ideas that make a difference.

Why work together?

Proven capabilities in healthcare & life sciences strategy, operations

Evidence-led approach: scientific excellence applied in practice

A diverse, experienced team with a track record of practical results

Innovative, fast-moving: creating new ideas & pioneering for change

Small firm style, collaborative: leaders work directly with clients

A differentiated approach, passionate about making a positive impact

applied produced actionable results directly shaping our strategy.


Make a difference: our teams combine talent and experience to create, sharpen and deliver winning strategy.

What we do


Solve strategic problems across value chain for life sciences & healthcare firms

Developed pre-launch lifecycle management strategy for a major pharmaceutical company, including analysis of existing & future competitors


Design organizations, build operations & create new ways of working

Supported change in R&D organization in leading global pharmaceutical firm to implement new organizational structure & process roll out


Identify new opportunity from due diligence to implementation

Mapped a new therapy area, determined the future market size with product pricing analysis during valuation of a novel biopharma firm

Complex Markets

Navigate scientific & business challenges in complex regulated markets

On a foundation of market and regulatory affairs insights, set up a plan for development of pharmaceutical products across many developing markets

New Business

Win challenge of new markets; set up ready-to-go businesses

Defined trends & technology milestones in complex medical market, identified strategic options for entry, supported build of strategic initiatives


Leverage power of analytics to unlock original insights

Using large datasets, developed analytical toolkit for key business decisions in hospital services business, leading to development of new growth strategy

Leading life sciences firms identify & act on best opportunities first using systematic landscape analysis.

Fast moving leaders are building capabilities to co-deliver initiatives to improve health equity for patients.

Leaders are building smart machines to renew customer engagement in life sciences.

Forward looking organisations in life sciences are reshaping field engagement for increased success.

Winning life sciences organisations prioritise smart & simple metrics to achieve outstanding performance.

Digital transformation is a key part of strategy for winning life sciences firms.

Superlative Medical Affairs functions in life sciences firms are aiming for digital full potential.

Leading life sciences firms build and operate digital machines to direct priority stakeholder engagement.

applied strategic is now partnering with leading life sciences groups on essential tools in pharmatech.


An experienced team with knowledge and expertise, providing a deep understanding of scientific, commercial & regulatory challenges in life sciences.

Our people

appliedstrategic Founder

Richard is a registered physician, entrepreneur and leader in strategy with extensive experience in life sciences. He practised medicine in UK, worked for Bain & Company and held senior roles in the pharmaceutical industry. He has an MA from Trinity College, Cambridge and completed the Sloan Masters management program at London Business School.

Consulting Partner

With over 20 years of experience in life sciences strategy, starting at McKinsey, Thomas brings huge knowledge and expertise to the team. He understands the trends shaping the industry, and is passionate about helping clients navigate complex strategic issues. His areas of expertise include corporate strategy, commercial strategy, market access, and M&A.


Robb is a successful entrepreneur in life sciences and expert in strategy; his focus includes new product strategy development and pipeline optimisation. He led multiple projects and initiatives, including development of positioning and global go-to-market strategies with successful launch of products. He received his MBA from Duke University.


Talented, ambitious individuals, passionate about life sciences, who are determined to excel in life sciences strategy are encouraged to apply.

Why work here

We believe our people are our most valuable asset, and we are committed to supporting the development of individuals with diverse backgrounds & experiences.

We provide tailored learning modules for professional development, allowing you to expand your skills & expertise in the constantly evolving field of life sciences.

We offer a supportive, inclusive work environment that fosters growth, collaboration & innovation, where you can apply your skills & make a meaningful difference.

Join us

Experienced professionals looking for a new challenge and recent graduates seeking to build careers in life science strategy are welcomed to join us to be part of a team dedicated to innovation, making a difference in life sciences.

Full time position

applied strategic welcomes applications from ambitious candidates, enthusiastic about life sciences, eager to start or continue a career in strategy consulting.

Summer Associate Program

The summer associate program offers an 8-week summer internship. This is an opportunity for penultimate or final year students to join the team in London, getting hands on strategy consulting experience.

Contact us

message us

    How to find us

    4th floor, St Magnus House, 3 Lower
    Thames Street, London, EC3R 6HD